Contact:

Dick Dischler
Direct Source Marketing
925-825-4795
rdischler@astound.net

Chad Hill/Len Fernandes
925-945-7910/530-832-1613
hillcomm@earthlink.net
lencom@earthlink.net

Direct Source Marketing (DSM) Announces DSLR “Movement” Camera
Horseman LD Lets Pros Tilt and Shift For Sharper Images

CONCORD, CA, May 2, 2006 - A joint venture between Rolleiflex and Horseman today announced the Horseman LD, a unique DSLR “movement” camera.

Using camera movement to control depth of field, distortion, and lateral shift or being able to switch portrait/landscape in a one-touch operation may not be something the average DSLR user is concerned about, but for professionals and prosumers, being able to manipulate camera movement can make all the difference in sharpness and photo quality.

Problem is, until now there has been few high-end DSLR's that can achieve camera movements, such shift and tilt. Horseman LD has a unique ability to take advantage of camera movements with a Canon or Nikon both on the front and rear DSLR. It provides a swing/tilt of up to 360 degrees, a rise/fall of 30 mm each and a lateral shift of 30 mm left and right.

With a conventional view camera without the LD's unique focus plane axis tilt, you get focus and image shifts, which require you to refocus and re-frame. No image or focus shift occurs when using the LD's back tilt/swing. It allows you to control the “plane of focus” by tilting the lens. This tilt movement controls the plane of sharp image at wider aperture.

You can also control perspective distortion by tilting the back (focus plane) or, with a lateral shift; you can move the image and get larger image stitching. In addition, you can use both medium and large format lenses and, with the LD's revolving back system, you can change format very quickly and smoothly.

Franke & Heidecke, manufacturer of the Rollei medium format camera in Germany, and Komamura (Horseman), a leading manufacturer of medium and large format cameras in Japan, announced in February their joint venture to distribute their medium and large format professional cameras in the U.S. through Komamura and doing business as Direct Source Marketing. DSM was created as a result of the joint venture between Komamura Corporation, a long time distributor of Rollei and Horseman products in Japan, and Franke & Heidecke, the Germany-based manufacturer of Rollei products.

All of the products in the Rollei/Horseman family work together. This integration allows photographers to easily interchange lenses, backs, and accessories without having to outsource.

The Horseman LD is currently available at retail outlets or at www.horsemanusa.com. Suggested retail is $2500.00............